By Rocco Tripaldi

What is Google Analytics?

Google analytics is a tool that tracks visits to your website. It useful for testing the effectiveness of your web pages, and implementing new marketing strategies that will bring your site a bigger audience. Learn more at the official Google Analytics web page. When you hire GA Web, you get Google Analytics installed to your site at no extra charge.

Features and Reports

After installing Google Analytics, you will have access a fair amount of reports regarding your web traffic. The "Map Overlay" report shows you a map of the world and the locations of your visitors. This is useful for creating geo-targeted marketing campaigns. The "Traffic Sources" reports allow you to find out how people are reaching your website. This is useful for seeing results of various ad campaigns such as Facebook ads, Google ads, affiliate links, emails, and newsletters. With Google Analytics, you can set goals and check on your progress. For a complete list of features, visit the Google Analytics product tour.

At GA Web, we believe Google Analytics is one of the best tools for testing and improving marketing strategies. Contact us, to learn how a web professional can enhance your business' online presence.